Tags & Client Segmentation
Organize, segment, and personalize at scale
Create custom tags and smart segments to organize your client base. Use segmentation for targeted marketing, personalized service, and data-driven business decisions.
- Create unlimited custom tags with colors and icons for style preference, skin type, and booking behavior
- Build dynamic segments based on tag combinations, booking history, spending patterns, and engagement levels
- Automatically apply tags based on client actions: first visit, VIP status, referral source, or service type
- Send marketing campaigns to specific segments with targeted promotions and announcements
- Analyze revenue, retention, and booking patterns by segment to identify your most valuable client groups
- Combine multiple tags and conditions to create precise client lists for any business need
Feature Specifications
How Studios Use This
Real-world applications that drive results
VIP Client Recognition
Auto-tag clients who spend over $2,000/year as VIP. Offer priority booking and exclusive promotions to this segment.
Style-Based Marketing
Tag clients by preferred style (traditional, neo-traditional, realism). Send targeted announcements when matching artists visit.
Reactivation Campaigns
Create a segment of clients who haven't booked in 6+ months. Send them a personalized 'We miss you' offer.
Referral Tracking
Tag clients by referral source (Instagram, walk-in, friend referral) to measure which channels bring your best clients.
Why Studios Love Tags & Client Segmentation
- Personalize every client interaction
- Target marketing with precision
- Identify high-value client segments
- Automate client organization
- Track referral effectiveness
- Improve client retention
“Tags and segments operate on a real production client base: 2,393 clients managed at a live New York studio — not demo rows.”
Frequently Asked Questions
Everything you need to know about Tags & Client Segmentation
What happens if I delete a tag?
Deleting a tag removes it from all clients. You can archive tags instead to preserve historical data while hiding them from active use.
Can I import tags from another system?
Yes! Import tags via CSV during client import, or bulk-apply tags to existing clients matching specific criteria.
How do smart segments update?
Smart segments are dynamic—they automatically include/exclude clients as their data changes. A client who reaches VIP spending threshold is automatically added to the VIP segment.
Can staff see client tags?
Tag visibility is permission-based. Some tags (like "difficult client") can be restricted to managers only.
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